JAMESON - WIDEN THE CIRCLE

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In a move towards dialling up the emotional connection with its consumers, Jameson Irish Whiskey launched its “Widen the Circle” brand campaign in South Africa, on 7 November 2022. The global campaign, which builds on Jameson’s long-held belief that life is better shared by inviting people to reach out and invite others in for those moments of authentic human connection, embodies the same spirit and energy synonymous with South African culture. It builds on this message, using multi-media channels and elements of the marketing mix to enhance brand significance in the hearts and minds of its consumers. 

 

 

CLIENT: Jameson Global

AGENCY: Grid

TVC PRODUCTION: Spitfire

DIRECTOR: Katlego Baaitse

STILLS PRODUCTION: CreateSA

PHOTOGRAPHY: Liezl Zwarts
RETOUCHING: JP Hanekom

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